The ancient Romans called this land "Campania felix", due to its mild climate and the fertility of its soil. Many patrician families established their summer residence on the coastal area of this region and the Emperor Tiberius administered the Empire from his villa in Capri, during the last years of his life. It would be too much simplistic thinking that Campania is composed only by its famous coastal localities (the Gulf of Naples, the Sorrentine Peninsula, the Amalfi coast, the Cilento coast). In fact, the treasure of ancestral traditions, both cultural and oeno-gastronomic ones, is hidden in the inland areas of Samnium and Irpinia. Here, the genuineness both of the products and the lifestyle inspired the principles of the Mediterranean diet to the American scientist Ancel Keys.

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